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Copywriting Guide

$30.00 USD

Ready to DIY your copy? This guide is packed with tips and exercises to help you write customer-focused content for your homepage, about page, and services pages.

If you’re using a Due Today Creative template you’ve got the Copywriting Cheat Sheet but this guide takes it further with copy formulas and tone-of-voice tips to bring your brand to life.

    • 3 Copywriting Sections:Homepage, About Page, and Services Page. Step-by-step guidance for writing copy that resonates with your audience on these important pages.

    • Fillable Exercises and Templates: Prompts and fill-in-the-blanks to help you create compelling headlines, subheadlines, and customer-first messaging.

    • Over 40 Pages:To make crafting your website copy easy, especially if you’re stuck or need a little inspiration.

  • If you’ve purchased a Due Today Creative template, the guide complements the Copywriting Cheat Sheet that comes with it. It provides deeper, practical insights and exercises to help you craft authentic, customer-focused copy.

  • It varies depending on how much detail you want to put in, but most users can get through the key exercises for each page (homepage, about, sales) in under an hour each.

  • You'll only need to have done your brand foundation work. If you haven’t yet, you can download the Website Starter Workbook, which covers all of this!

  • This guide is perfect for those who want to DIY their website copy and feel confident in their voice. It’s perfect if you’re not ready to hire a professional copywriter or invest in custom copy.

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Add-Ons

Strengthen your purchase with these add-ons! It’s like hitting a new personal best, without the extra reps.

Tablet displaying a green screen with text 'Part One: SEO Fundamentals, Introduction' by Due Today Creative.

$35.00 USD

Learn more about the ins and outs of SEO with my 5-Part Squarespace SEO Guide. Learn actionable steps to improve your site’s search engine ranking and attract the clients you're looking for.

Tablet displaying a website for a 90-day workout program, featuring a black-and-white video thumbnail of a person boxing with a trainer, and text discussing workout difficulties and benefits.

$130.00 USD

If you're ready to expand your offerings with additional services, programs, or digital products, this add-on is just what you need. My Sales Page & Membership Templates are designed to help you create a passive revenue stream and integrates seamlessly with your templates!

  • Five green stars in a horizontal row.

    I had an amazing experience working with Jennifer! From the very beginning, Jen took the time to truly listen to my vision and understand the core values of my brand. She carried out extensive research into what I want to achieve, and her insights were incredibly valuable.

    Krystle, Source Fragrances

  • Jennifer nailed the look and feel of my website. The process was easy, and the site feels clean, professional, and perfect for my brand.

    Arcfinder Studios