Hello! I’m Jennifer

Woman sitting indoors wearing a light blue shirt, smiling, with a bracelet on her left wrist. Background includes houseplants and shelves with decor.

A graphic and website designer, here to help your fitness, wellness, or purpose-driven brand shine!

One day, during my favourite local Pilates class, it all clicked. The people truly transforming my life weren’t big brands. They were small businesses. Trainers, therapists, instructors, and nutritionists. Real people doing meaningful work.

At the time, I was working on the marketing team for one of New Zealand’s most iconic fitness brands. It was fast-paced, full of energy, and felt like a dream role. I saw how much strategy and planning goes into building a strong brand and website.

But over time, I started feeling disconnected. I was creating for a large company, not for the individuals who were making real change in people’s lives.

So I made the leap and left my dream job.

I knew I could take everything I had learned and use it to support small businesses. I wanted to offer that same level of strategy and design, but without the overwhelm or massive price tag.

And that’s how Due Today Creative was born!

Now I work with purpose-driven founders like you, to build strategic, beautifully designed Squarespace websites. Through templates or custom design, I help you grow your business and connect with the right clients.

My mission is simple. To help you create a brand and website you’re proud of. One that reflects who you are, connects with your audience, and helps you do more of the work that matters.

If you’re ready to level up your online presence, or just want to say hey, I’d love to hear from you.

Get to know your designer!

  • I’m a huge animal lover and have a 6-year-old dog named Willow who’s basically the boss of the house! She loves chasing the ball, relaxing on the couch and going to the beach!

  • Health and fitness have been life-changing for me. I even trained to be a Pilates instructor and seriously considered becoming a therapist before realising I could help even more people by combining my passion for wellness with my design skills.

  • I run on good coffee. Seriously, we can all thank the reality of Due Today Creative on too many soy lattes!

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 FAQs

  • I offer Squarespace website templates and website design services specifically for fitness and wellness professionals. My services include:

    • Pre-designed website templates – DIY-friendly, high-converting Squarespace templates tailored for personal trainers, gyms, yoga studios, and wellness professionals.

    • The Template Glow-Up – A redesign service where I personalize one of my templates to match your brand, making it unique to your business.

    • The 5-Day Website Service – A fully custom Squarespace website in just five days, built for conversion and ease of use.

    • Branding & website strategy resources – Including the Website Starter Workbook to help you clarify your brand before launching.

    • Templates – You purchase a template, get instant access, and follow the included tutorials to customise it.

    • Template Glow-Up – After purchasing a template, I’ll handle the redesign for you.

    • 5-Day Website Service – A streamlined process where I create your entire website in five days, making it hassle-free for you.

    • Template Glow-Up – This takes 3 days, and is based on a Due Today Creative template of your choice.

    • 5-Day Website Service – Your site is designed and launched in just five days.

    • DIY Templates – You can launch as fast as you want! Most clients get their site up within a few days with my step-by-step tutorials.

    • 3-Day Brand - Your logo suite, colour palette is ready in 3 days.

  • Every template purchase includes a member's area with video tutorials to guide you through updates and maintenance. If you need additional support please get in touch.

  • Yes! My templates and services are available to businesses worldwide.

8-Part Website Strategy Planner

Free Website
Starter Workbook

Tablet displaying a page titled 'Why your website will be your secret weapon' explaining the importance of website design for business credibility, with statistics on user judgment and design impact. Features an image of a laptop and text about leveraging a website's tools.
A digital tablet displaying the cover of Due Today Creative's Website Starter Workbook with a green gradient background.

Build a badass brand that’s ready for a standout website! This comprehensive 8-part guide covers everything you need to do before designing your website.

We cover your entire brand foundations! Everything from strategy, creative direction, and copy considerations—to crafting your offers, services, and site map.

Get it delivered right to your inbox, and start showing the world the impact your brand will make! Want to know more about the workbook? Click here!

  • Five green stars in a row symbolizing a rating or review.

    I had an amazing experience working with Jennifer! From the very beginning, Jen took the time to truly listen to my vision and understand the core values of my brand. She carried out extensive research into what I want to achieve, and her insights were incredibly valuable.

    Krystle, Source Fragrances

  • Jennifer nailed the look and feel of my website. The process was easy, and the site feels clean, professional, and perfect for my brand.

    Arcfinder Studios

Let’s work together!