Not ready for a full website, but still need a simple way to book clients and stay organised?

Starting a personal training or wellness biz is tough. You know you should have a website, but between the cost and the time it takes to figure it all out, it keeps getting pushed down the list.

Even if you use website templates (mine make it super easy to launch, by the way), you still need your copy, your brand, your images, content... it’s a lot when you're just trying to get your business off the ground.

Meanwhile, the client enquiries are still rolling in...

You're getting DMs, texts and emails from potential clients and you’re scrambling to respond.

You wish there was just one link you could send that lets them learn about your services, book a session, and log their details all in one go without you having to chase them across five different apps.

Without a system, it’s easy for leads to fall through the cracks and every missed follow-up is money left on the table.

That’s where my Smart Starter Automation System comes in!

No complicated tech. No huge investment.

Just a clever little setup that uses tools you likely already have (like Gmail, Google Sheets, TidyCal, and Tally) brought together to handle your enquiry process for you!

The solution is simple and smart!

This lightweight automation system acts like a mini website and email system in one but for a fraction of the time and cost.

Here’s how it works: when someone fills out your enquiry form, they’re instantly sent your booking link. Their details are logged into your Google CRM, and if they don’t book, a friendly reminder is sent. It’s all done automatically, so you can focus on what you do best! You’ll be saving hours a week on admin.

  • Give your clients a smooth, experience, even without a full website.

  • Automated follow-ups keep you top of mind and turn leads into paying clients.

  • This system is a strong foundation you can build on when you're ready.

  • All your leads are logged in one tidy Google Sheet CRM that’s easy to manage, easy to reference.

Smart Starter Automation System

Core Setup

A solid starter system to manage enquiries like a pro if you don’t have a website. Perfect if you want a smart, simple way to store clients and implement a smooth booking experience!

    • Custom Tally inquiry form (gather the important information you need)

    • Email response templates

    • Booking link automation (TidyCal)

    • Google Calendar integration with TidyCal

    • Google Sheets CRM integration

    • Setup + handover video

    • Bonus: Pricing guide Canva template (ready for you to edit with your own pricing)

    • Optional add-on: Suggested freebie ideas + template

    • Optional add-on: Delayed follow-up automation (sends freebie to cold leads after 7 days)

Investment from

$279 usd

Smart Starter Automation System FAQs

  • It’s a pre-built automation that helps new personal trainers and wellness professionals collect enquiries, book clients, and track leads without needing a website.

  • Nope! This system is specifically designed for those who don’t have a website yet but want a simple way to handle enquiries and bookings.

  • The majority of the setup is plug-and-play to keep things affordable, so it’s not customisable beyond adding a couple of specific questions to your client intake form.

    If you’re after something tailored, check out my custom Squarespace automation services.

  • When someone fills out your form, they’re sent to your booking calendar, and their details are added to your CRM sheet. If they don’t book, they’ll get a friendly follow-up after a few days.

    Details on if they’ve booked or not are updated automatically in your CRM sheet.

  • You’ll need a free Tally account, a TidyCal pro account, a Google account for your CRM and a Zapier account (most likely a starter plan).

    I’ll set it up, and walk you through how it all works.

  • The setup is a one-time payment depending on the amount of lines in your CRM and Tally forms, and if you want a couple of add-on features. It starts from $297 USD, one time fee. No subscriptions or hidden fees.

  • Occasionally, automations can break or other tech hiccups can happen. It's just part of working with digital tools!

    If something isn’t working as expected, you’ll be able to book a troubleshooting session with me on an hourly basis to get things sorted quickly and smoothly.

  • Most tools in this setup are free or low-cost:

    • Tally: Free

    • TidyCal: One-time payment of ~$29 USD

    • Google Sheets: Free with a Google account

    • Zapier: $19.99/month (Starter Plan is most likely required)

    So you're looking at around $20/month to run plus a one time cost for TidyCal, which is still more affordable than setting up a full website with built-in forms, booking, email system and CRM (usually $30–$40/month, not including design or automations).

    This setup gives you the core systems now, without needing to invest in a full site straight away!

  • Absolutely. The Smart Starter system was made for you if you're just starting out and want to avoid tech overwhelm. I guide you step-by-step on how it all works with a video walkthrough and simple instructions.

  • This system is designed as a standalone starter, so it would need to be adapted to work within your existing site.

    If you’re already on Squarespace (or planning to be), I offer done-for-you automation services that take the same core idea — enquiry > booking > CRM > follow-up — and build it directly into your website.

  • Yes! While the example shown is tailored for personal trainers, the system works just as well for anyone offering 1:1 services, like coaches, nutritionists, or wellness practitioners. Just let me know your niche when we chat, and I’ll tailor the setup to suit your business.

  • Most people have the full system up and running in under a day. I allow 2 business days for you to complete a quick questionnaire, which helps me tailor your CRM and intake forms to your needs.

Hey I’m Jennifer!

Squarespace designer and systems nerd with a background in the fitness industry!

I worked on the marketing team at one of New Zealand’s largest gyms, so I’ve seen firsthand how much goes into building a brand, which is why I know doing it solo can feel overwhelming!

Since launching Due Today Creative, I’ve noticed a gap in most Squarespace website design services. They help you get online quickly, but they often skip over the behind-the-scenes systems that make running your business smoother! That means you’re still stuck setting it all up yourself, or worse, manually replying to enquiries, chasing bookings, and copying client info into spreadsheets.

Eeeek.

This is why I create simple, affordable automation systems that work with your website! You’ll be able to spend less time on admin and more time on what you love to do!