8-Part Website Strategy Planner
Your Free Website
Starter Workbook
You’re ready to build your badass brand and website but want some guidance on where to start!
That means, this workbook is for you!
It guides you step-by-step through defining your brand, creative direction, and services before designing your site.
Oh, and did I mention this isn’t just a PDF workbook? I’ve created a handy AI assistant to help you speed up the process. So grab a coffee, fire up your laptop, and get ready (your web designer is coming over!)
Overwhelm? She doesn’t go here.
This freebie is for fitness and wellness pros who’ve never launched a website, or those who need a stronger strategy.
Us web designers always say, “You can’t design a great website without a solid strategy,” and it’s true. Even with a template, strategy is the thing that will make your site work for you.
I know what it’s like sifting through YouTube, Pinterest, and Google for hours trying to piece everything together as a small business owner. That’s why I created this resource! To save you all that frustration and help you build your website with clarity and confidence!
No matter how you’re creating your website—template, working with a designer, or DIY—the Website Starter Workbook will help you get organised and hit the ground running!
Finally, a freebie you’ll actually use!
Here’s the scoop on everything packed into this workbook
01
Website Starter Workbook Introduction
Get ready to plan everything you need before diving into creating your website! Use the Website Strategy Assistant AI app to help you speed up the process.
Define your brand’s purpose, vision, mission, and values to create a strong foundation for your website. This will guide your branding, messaging, and design choices.
02
Brand Foundations Basics
Understand your audience by crafting a detailed customer persona and unique selling proposition (USP) to ensure your website speaks directly to the right people.
03
Brand Foundations: Understanding Your Audience
Develop your brand’s creative direction, including mood boards, colours, fonts, and imagery, to create a visually cohesive and professional look.
04
Brand Foundations: Creative Direction
05
Crafting Your Offers & Services
Clearly outline your services or products, who they’re for, their features, and the benefits they bring to your customers.
Plan the structure of your website by mapping out essential pages, ensuring visitors can navigate easily and take action.
06
Building Your Site Map
07
Copywriting Awareness
Learn what’s needed to write compelling, customer-focused website copy that connects with your audience and encourages them to take action.
08
From Plan to Action
With your strategy complete, decide whether to DIY your website, use a template, or hire a professional to bring your vision to life!
Pop your name and email below to get instant access to the Website Starter Workbook!
Let’s plan your dream website, together!
Hi, I’m Jennifer! I help fitness and wellness professionals create websites that feel true to their brand and personality. My goal is to help you attract your dream clients by showcasing your services, offers, and what makes your brand unique, so you can focus on what matters most: helping improve your client’s lives!
With over 10 years of design experience, I’ve learned that a successful website doesn’t happen by chance, it all starts with a clear strategy and thoughtful planning.
Let’s make your dream website a reality!